Andy Paul Signature

Host of “The Win Rate Podcast: The Science and Art of Great Selling” & Author of three best-selling books including "Sell Without Selling Out".

Top B2B sellers win at least 50.1% of their deals.

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Latest Posts

Simple Sells. 4 Steps to Simplify Your Selling.

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Four Simple Rules of Price Qualification

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Should Your Salespeople be Generalists or Specialists?

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Selling 9 to 5 Just Doesn't Cut It

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Selling Starts With Your First Question

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Are You Selling or Are They Buying?

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<p style="text-align: center;"> <strong><a href="http://zerotimeselling.com/wp-content/uploads/2012/03/sell-buy.jpg"><img class="aligncenter" title="sell-buy" src="http://zerotimeselling.com/wp-content/uploads/2012/03/sell-buy.jpg" alt=" width="500" height="371" /></a></strong></p> <p style="text-align: left;"><strong><span style="font-size: medium;">This is not a trick question.</span></strong></p> <p><span style="font-size: small;">Are you selling or is your customer buying? The answer is both. There is both a sales cycle and buying cycle(s) occurring concurrently on every deal. Understanding the balance between the two is essential for every seller.</span></p> <p><span style="font-size: small;">Why is this important to you? Because the sole purpose of a sales cycle is to support the buying cycle by helping the customer accomplish a single task: making a fully informed decision to purchase the right product or service for their needs. </span></p> <p><span style="font-size: small;">Read on to learn more about what you can do to create value for the buyer, establish instant credibility, build trust, and put yourself at the head of the pack competing for their business.</span></p> <div><strong style="line-height: 24px; font-size: 16px; text-align: left;"><br /></strong></div>

Are You Selling Or Is Your Customer Buying?

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Sales Tip Video: You Can't Get A Price Objection From A Truly Qualified Prospect

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Sales Tip Video: Are You Giving Prospects a Clear Choice?

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Sales Tip Video: 4 Ways To Make A Strong First Impression

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