Sales Tip Video: Be the Solution to your Prospects' Information Overload
Hardly a day goes by that I don’t hear a salesperson complain about how “noisy” the sales environment is. They bemoan the difficulty of breaking through the avalanche of information that fills the inboxes of their potential buyers. Their emails go unread. Their voice mails unheard and unreturned.At the same time, I hear customers complain about the mass of undifferentiated sales messages that flood their inboxes, voice mail boxes, LinkedIn inboxes and Twitter streams. I’m the owner of a small business and my experience is no different than that of any other business person. Not including true spam that is filtered out, everyday, on average, I receive roughly four sales emails for every business email that requires my attention.And, yet, despite this gloom and doom scenario, everyday salespeople are successfully getting through and starting productive conversations with new prospects. In fact, as I explain in today’s video, I believe that this “information overload” represents a great opportunity for the salespeople who are prepared to seize it.Customers need your help to filter out the noise and find the value. Sellers who posses the skills, knowledge, expertise to ask the right questions, carefully listen to the answers and deliver information of value to the prospect, will differentiate themselves from their competition and command the attention of prospects. Being a dependable source of value provides a great service to the buyer by enabling them to more quickly navigate through their buying process to the point of making a decision.Click below to learn how you can be part of the solution to your customers information overload.[VIDEO REMOVED]