Sales Thought Leader Interview: Why Business Owners Need to Learn How to Sell

In this excerpt from my extended conversation with Jill Konrath, Jill tells why is is so important for small business owners to learn how to sell their own products and services. They can't count on customers to mysteriously appear once they open their doors for business. They have to go out and proactively develop customers.Jill talks about why it is normal for small business owners to feel trepidation and fear about the prospect of selling their product. Especially if they don't have a background in sales. She tell the story about her own reluctance to tackle the task of selling when she first started her own company (ironic, no?)But, there's a reason why entrepreneurs start their own companies. It's often to follow a passion for a particular product, service or lifestyle. And, they aren't going to be able to see their dreams come true, if they can't sell their product.