Sales is an unnatural act

Good morning!It’s the beginning of Act II of 2019. How did the first Act go for you? Are you on target?Oh, yes, Friday went great too! USA is playing in the World Cup semi-finals tomorrow against England. Check it out!Quick note: Due to the holiday, I’m only publishing 3 newsletters this week.Quick note II: A reminder that I’ll be speaking at the Sales & Marketing Leadership Alliance (LA Chapter) next week. If you haven’t registered, click here to do it now!Selling, on the other hand, is not a natural act.

In fact, buyers reflexively recoil from a seller like you'd jump on seeing a large hairy spider in your bathtub.It’s the fight or flight response.Unfortunately, most sellers make buyers want to flee.The challenge for sellers is to proactively do what the buyer would prefer not to be done at all.This is why selling is not a natural act.You have to learn how constructively connect with people who instinctively feel uncomfortable in your presence.And, find a way to convince them that you can better help them achieve their goals than the snakes waiting in the lobby (i.e. your competitors.)That’s all based on your ability to a) connect with buyers on a human level; b) activate their interest in exploring a change; c) build the necessary trust with stakeholders; and, d) empower them to make a decision.These might be seem like fundamental skills that are table stakes for all sellers.Except…yes, there’s a problem I see nearly every day.Sellers may once have been taught these skills, but they aren’t using them.The issue is not whether you’ve been taught these skills.It’s whether you've mastered them.Until you do, you need to spend time every day learning, re-learning and practicing them.- Andy P.S. Make sure to grab your copy of my Sales Growth Planner™ the ultimate accountability tool for high-achieving sellers who want to hit their goals - before it's too late! Not only am I offering FREE SHIPPING for a limited time, but you're protected by my 30-Day Money Back Guarantee. That's how confident I am you will find immediate value!Here are just a few of the benefits:

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• Built-in review cycles to help you stay on track
• Easily track and review new sales lessons learned

Click here to learn more about my Sales Growth Planner™.