I believe that we will win

I...I believe...I believe that...I believe that we...I believe that we will win! I believe that we will win! I believe that we will win! I believe that we will win!What a stirring victory for the US Women’s soccer team over the Netherlands in the World Cup final. A bunch of us fans were making a lot of noise on JetBlue yesterday watching the match.The call and response chant that you hear from US soccer fans around the country would be a great way to fire up your weekly sales meeting…try it!

Ok, a final note.

In the aftermath of the US victory in the Women’s World Cup there’s been commentary in the press about how the competitive gap between the US and teams from Europe is narrowing.However, there has also been pushback on that notion.Knowledgeable observers note that as much as the European teams have improved in the 4 years since the last World Cup in 2015, the US Women’s team has improved to an even greater degree.This is the same imperative you have in sales.In the competitive cauldron that is sales, you have to improve your sales capabilities faster than your competitors increase their own.The alternative is irrelevance.You can’t act like a company whose revenues are growing at slower rate than the market they sell into.You can’t afford to fall behind.You only have to be 1% better than your competitors to win.What are you doing every day to achieve and sustain that 1% advantage?

A few quick notes:

There’s still time to register to join me as I speak at the LA Chapter of the Sales & Marketing Leadership Alliance tomorrow morning. Click here to register. I look forward to seeing you there.The live coaching hour for members this week will be tomorrow at 5pm ET/ 2pm PT. Register in your member dashboard.Click here to learn more about membership!The recording of last week’s coaching webinar on "How to Build Your Story with Questions" will be available next week in your member dashboard.Also, I’m taking some time off the next few weeks. These daily emails might not be so daily during that time.-Andy