Why Have Win Rate Expectations Become So Low?

In this episode of the Win Rate Podcast, Andy is joined by an outstanding panel of sales pros, including Steve Benson, CEO and Founder of Badger Maps, Jon Feldman, VP of Sales at anecdotes.ai, and Michael Padone, Chief Sales Scientist at salesbuzz.com. Andy starts it out with a the reaction he saw from a post on LInkedIn about win rates near 20%. The gets into a deep discussion on why we are seeing this, along with sales effectiveness, qualifying leads, the importance of in-person interactions, the shift towards performative selling, the critical (yet complicated) role of sales managers, strategic thinking, effective coaching, and the value of field sales in today’s tech-driven environment.