Trust, Trade Offs, and Your Win Rate

In this episode of the Win Rate Podcast, Andy is joined by two sales experts, Philip Lacor, CRO at Airbase and St John Craner, Managing Director at Agrarian Rural Marketing. They look at the different aspects and importance of trust, consultative selling, and balancing AI with emotional intelligence. They dig into sales efficiency, achieving quality discovery, the critical role of sales leadership, and empowering sales teams through genuine interactions and ethical guidelines.