Seizing Opportunities vs. Curing Pain Points in Sales

Andy's back with another roundtable of impressive sales pros, including Rachel Mae, GM of Training and Licensing at a sales growth company, Barry Klein, VP of Success and Enablement at Talroo, and Kyle Williams, Founder and CEO of Brickstack. The group starts out of the gate with sales strategies, focusing on the tension between high win rates and aggressive sales tactics. They discuss the significance of understanding customers' pain points vs. opportunities, the art of slowing down buyers convinced they're ready, and the importance of specialization in sales. They also explore the balance between solving for immediate needs and aiming for larger business objectives, emphasizing consultative selling, and leveraging experience to guide customers through their decision-making process.

Host Andy Paul is the expert on modern B2B selling and author of three best-selling, award-winning sales books, including his latest Sell Without Selling Out. Visit andypaul.com to subscribe to his newsletter for even more strategies and tips to accelerate your win rate.