Win Rate Weekends: Full Cycle Sales vs. PLG - Who Wins In Today's Market?

Andy is back, showcasing a dynamic discussion from his most recent episode, featuring, Gal Aga, CEO at Aligned, Vince Beese, Founder at Sales HQ, and David Fisher, Principal Sales Enablement Manager and Global Social Selling Lead at SAS.  Together they discuss the pitfalls of aggressive sales tactics on net revenue retention, emphasizing the importance of aligning with ideal client profiles (ICPs). They explore how old school sales methods have some distinct advantages over Product-Led Growth (PLG) strategies, but concede that careful measurement and data-driven decisions can drive sustainable growth. They give insights on fostering stronger customer relationships and ensuring long-term business health, and examine how focusing on quality over quantity in client acquisition can lead to higher retention and more predictable revenue.

Listen to the full podcast episode on Apple and Spotify

Host Andy Paul is the expert on modern B2B selling and author of three best-selling, award-winning sales books, including his latest Sell Without Selling Out. Visit andypaul.com to subscribe to his newsletter for even more strategies and tips to accelerate your win rate.