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The Win Rate Podcast with Andy Paul
Creating Contrast In Sales
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Show Notes
Today Andy leads a discussion with another incredible roundtable of sales veterens, David Weiss, Kyle Williams, and Mark Petruzzi. They explore how data science, AI, and guided selling can transform sales operations. They discuss the importance of nuanced ICPs, reducing noise in outreach, and adapting sales strategies to non-budgeted environments. The share their insights on the challenges and potential of AI in sales, balancing tech with human judgment, and the future shift towards high-intent, one-to-one sales interactions.Host Andy Paul is the expert on modern B2B selling and author of three best-selling, award-winning sales books, including his latest Sell Without Selling Out. Visit andypaul.com to subscribe to his newsletter for even more strategies and tips to accelerate your win rate.
Andy Paul strips the complexity from the craft of selling, revealing the essential path to sales success.
Marshall Goldsmith
America's #1 Executive Coach