Balancing the Science and Art of Sales Wins Deals

Today Andy welcomes another stellar group of guests for his roundtable discussion. Joining him are Nate Bagley, Head of Content and Media at Clozd, Ian Koniak, Founder and CEO at Untap Your Sales Potential,  and Eric Quantsrom, CMO at CIENCE. They begin by looking at the different challenges of buyers compared to sellers, the importance of diagnosing problems within a company that may impact win rates, the value of useful training in sales teams, and the significance of conducting win loss analysis in an honest and transparent way. They also discuss how to improve engagement and decision-making processes, realizing the cost of inaction, and the changing behavior of CFO’s in the buying process.

Host Andy Paul is the expert on modern B2B selling and author of three best-selling, award-winning sales books, including his latest Sell Without Selling Out. Visit andypaul.com to subscribe to his newsletter for even more strategies and tips to accelerate your win rate!

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